In episode 46 of DAWCast: Music Entrepreneurship, you will hear David Andrew Wiebe’s workshop presentation called I Want You!: How to Build an Online Community to Support Your Music Career. This speech was delivered at a weekend songwriter workshop (May 10 & May 11).
Build an Online Community
In this workshop, I cover the basics of building an online community as a musician. Everyone attending pitched in a lot of great ideas too (thank you!).
This is my first ever speaking engagement, so please go easy on me.
Social Media Sites
I began this session by discussing a variety of social media sites. Here are the main ones that I had on my list:
Workshop participants also mentioned a variety of other sites in our brainstorming session.
- Online communities are for facilitating discussion
- Logic is the language of the mind; story is the language of the heart
- Serving your audience should be your goal
- Never stop learning
- Engage your audience frequently
- Clearly define your goals
- Learn how to re-purpose your content
- Go out of your way to add value to your audience
- Manage your expectations
Here’s the quote by Simon Mainwaring mentioned in point #1:
Too many brands treat social media as a one way broadcast channel rather than a two-way dialogue through which emotional storytelling can be transferred.
I first heard the phonebook example from John Eldredge at Ransomed Heart. It seemed like a fitting illustration for driving point #2 home.
Simon Sinek is just one example of an expert who talks about the importance of emphasizing your ‘why’ instead of your ‘what’. In his TED Talk, How great leaders inspire action, he shows us how to talk to our customers.
Activity #1 – Create Your Mind Map
Producer Daniel John Wiewel shared his mind map with the attendees. Great job, Dan!
At one point I said Google+ is almost like the old Facebook. I meant the old MySpace.
I went on to talk about the various forms of content a musician can create to attract an audience.
- Blog posts
- Podcast audio
- Other forms of content: infographics, checklists, PDFs, guides, whitepapers, e-books, etc.
Tools & Resources
Here are the tools I mentioned that you can use to manage and automate your online presence:
There is one more tool I would recommend, especially if you use video to market your music. Check out OneLoad.
Activity #2 – Develop Your Story
When you are marketing yourself, you want to sell the benefits. When you are clear on your story, it will serve as the centerpiece to your marketing.
Jonathan Ferguson and Goemon Ishikawa (aka Alex) shared their stories. Thanks guys!
Here’s a great summary of the weekend via Alex (and I’m not just posting this because there’s footage of me playing in it):
- David mentions Chris Brogan
- David mentions Ariel Hyatt
- David mentions Bluehost
- David mentions IX Web Hosting
- David mentions MF Gig Calendar
- David mentions oDesk
- David mentions Elance
- David mentions 99 Designs
- Jonathan mentions Kaman Leung
- David mentions iContact
- David mentions MailChimp
- David mentions AWeber
- David mentions Mozilla Thunderbird
- David mentions David.DAWCast.com
- HOST: David Andrew Wiebe
- MUSIC: “Dramatic Serenity”, David Andrew Wiebe © 2012
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.