#061: Music Marketing with Tumblr

In this episode of DAWCast: Music Entrepreneurship, I take a look at music marketing with Tumblr, the popular micro-blogging social network.

For me, it was a bit of a bust, but I think it could be different for musicians. I was trying to market my website here at The Music Entrepreneur, and did not find a community of fellow music entrepreneurs on Tumblr, but I think music fans could be a different story.

For more insights into Tumblr, make sure to listen to this episode of the podcast.

In this episode, you will discover:

  • Why it’s important to engage visually on Tumblr.
  • Why I feel there are some good opportunities for musicians on Tumblr.
  • Why it’s not about the quantity of followers you have but the quality of followers you have on social media.
  • Why you need to appeal to a younger audience on Tumblr.
  • How a Tumblr blog’s site authority can increase very rapidly.
  • Why I posted as much as I possibly could while experimenting with Tumblr.
  • How I experimented with a variety of different hashtags with my posts.
  • How you can interact with the Tumblr community.
  • How you can add micro-value to the world on social media.

Links and resources mentioned in this episode:

Thank you for tuning in!

Thank you for joining me for another episode of DAWCast: Music Entrepreneurship. If you have any comments, questions, suggestions, or requests, don’t hesitate to leave them in the comments section below.

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.