#064: Music Marketing 101

In this episode of DAWCast: Music Entrepreneurship, I talk about music marketing 101 concepts.

It can take a while to figure out your marketing, and if you just copy what others are doing without understanding the method behind the madness, you’re likely to come away feeling frustrated.

Take advantage of the ideas outlined within this episode to get yourself set up correctly. Then, keep at it! Make adjustments as you go, and get your music heard.

In this episode, you will discover:

  • Why music marketing isn’t just about promotion.
  • Where music marketing begins and ends.
  • Why the naysayers come out of the woodwork any time you’re trying to accomplish something significant.
  • Why you need to become comfortable with the idea of selling.
  • Why you need to put relationship first and business second.
  • Why having an online presence has never been more important.
  • How you can tell a casual fan apart from a serious fan.
  • Why your website should be set up to be the central hub for everything you do online.
  • The elements your website should be comprised of.

Links and resources mentioned in this episode:

Thank you for tuning in!

Thank you for joining me for another episode of DAWCast: Music Entrepreneurship. If you have any comments, questions, suggestions, or requests, don’t hesitate to leave them in the comments section below.

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.