In episode 65 of DAWCast: Music Entrepreneurship, I get into music sales 101.
In the last show, I talked about how – as musicians – we need to get more comfortable selling.
In this episode, I demystify the basic sales process so that you can easily identify the different phases and understand what selling looks like from a traditional perspective.
A musician’s process can look different, but by understanding each phase, you can become more skilled and strategic in how you sell your music.
In this episode, you will discover:
- How anyone you meet could be a prospect for your music.
- How prospecting can be done professionally.
- How the process of qualification works.
- What kind of situations may require a musician to make a pitch.
- How the hear/like/buy process works in music sales.
- Why it can be hard for musicians to demonstrate the value of their product.
- How to handle objections in the sales process.
- How you can come up with answers to potential questions in the sales process in advance of them being asked.
- What the greatest weakness of most salespeople is.
Links and resources mentioned in this episode:
- #064: Music Marketing 101
- The New Music Industry: Adapting, Growing and Thriving in the Information Age Book
Thank you for tuning in!
Thank you for joining me for another episode of DAWCast: Music Entrepreneurship. If you have any comments, questions, suggestions, or requests, don’t hesitate to leave them in the comments section below.
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.