#065: Music Sales 101

In episode 65 of DAWCast: Music Entrepreneurship, I get into music sales 101.

In the last show, I talked about how – as musicians – we need to get more comfortable selling.

In this episode, I demystify the basic sales process so that you can easily identify the different phases and understand what selling looks like from a traditional perspective.

A musician’s process can look different, but by understanding each phase, you can become more skilled and strategic in how you sell your music.

In this episode, you will discover:

  • How anyone you meet could be a prospect for your music.
  • How prospecting can be done professionally.
  • How the process of qualification works.
  • What kind of situations may require a musician to make a pitch.
  • How the hear/like/buy process works in music sales.
  • Why it can be hard for musicians to demonstrate the value of their product.
  • How to handle objections in the sales process.
  • How you can come up with answers to potential questions in the sales process in advance of them being asked.
  • What the greatest weakness of most salespeople is.

Links and resources mentioned in this episode:

Thank you for tuning in!

Thank you for joining me for another episode of DAWCast: Music Entrepreneurship. If you have any comments, questions, suggestions, or requests, don’t hesitate to leave them in the comments section below.

We would really appreciate it if you would share this episode on your social networks. Feel free to use the social media buttons provided on this page.

Also, if you leave an honest review in iTunes, it would really help us get the word out about this show. We’ll be sure to read them too, and we might even share your thoughts in an upcoming episode.

To receive automatic updates, make sure to subscribe to the podcast using one of the following links:

Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.