If you’re just getting started in music, odds are you’re turning to your friends and family for support.
It seems pretty logical at first. These people know you. They’ve seen you change and grow. They’ve seen you go through challenges, and maybe they’ve even helped you along the way.
But what many business owners and musicians find over time is that their friends don’t always support them financially (even if they said they would!).
The danger is that you might end up lumping your friends in with your fans. Your fans are essentially complete strangers. They might know something about you, but certainly not as much as your friends or family members do.
The message, in effect, is that you must treat your friends differently than your fans.
When you’re first getting started, it’s nice to have some support from your friends and your family. It’s nice to know that they’re going to buy your album or come to see your show, regardless of whether or not they truly enjoy your music.
But, as musicians, we have to move beyond that. Ultimately, we must be thinking about selling to fans rather than friends.
So, are your friends your fans? What do you think? I look forward to hearing your thoughts!
In this episode, you will discover:
- Why we tend to reach out to friends and family when we release a new product or start a new business.
- Why treating your friends like your fans is a problem.
- How your fans connect with you as an artist.
- Why it’s sometimes easier to maintain friendships in contrast with fans.
- Whether you should be focused on selling to your friends or to strangers.
Links and resources mentioned in this episode:
- Dear indie bands, your friends are not your fans
- Leave a message in response to this podcast episode
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.