If you’ve already read my 10 year commitment post, then this article will merely be supplemental to the mindset ideas I’ve already covered there.
Quite simply, I want to talk about treating your passion like a business. If you’re not looking to create an additional income stream or achieve sustained success, then what you’re doing right now is probably fine. Continue doing what you’re doing. Keep it at a hobby level. I’m not going to stop you, nor judge you.
But what if you DO want those things? What if you DO want more out of your efforts?
Here’s an example of an idea I was tossing around in my head today:
Let’s say that my passion is blogging, and I want to create an additional income at it. I won’t get too specific with numbers, but we’ll say that I’d like to make an additional $500 – $1000 per month, on top of my job earnings.
There are roughly 52 weeks in a year.
I’m going to treat my blog like a business, so I’m going to write and publish at least one post five days a week.
Let’s knock off another 14 days, just in case I’m sick or I go on vacation. That would leave me with 246 blog posts per year. For safety reasons (and for simplicity’s sake) we’ll say I produce 245 posts per year.
Obviously creating quality content is important, so I’m not going to try to post more than once per day. Consistency is more important than trying to make quantum leaps happen (longevity is also an important factor in this case). Having more content on my site means the ability to draw more people. Every new post could mean an increase in traffic to my blog. I never know what might appeal to someone, so having a wide variety of posts means the ability to appeal to more people. Additionally, search engines like Google are going to look to my site as a valuable resource of authoritative content.
245 posts a year is not a bad number to aim for. You may not draw huge amounts of traffic with that number over the course of a year, but you should be gaining some traction on the other side of it. The content you create is often retroactive, at least in the sense that old content will almost always have more views than new content (at first). Over time, your latest post could gain a lot of momentum and surpass any other posts on your site to become the most popular. Again, you don’t really know what’s going to connect with your audience so judging your work on the basis of the number of comments you receive within the first hour of posting is absurd (unless you’ve already built up your authority and have reached critical mass).
Congratulations, you’ve passed the one year mark. Now what? Do exactly what you did last year. Only this time, try to improve upon the work you’ve already done. Try to figure out what is really connecting with people. Moreover, just stay consistent. Duplicate your efforts.
At the end of year two, your site would be home to 490 blog posts. At the end of year five, you would have 1,225 posts. At year 10, you would have written 2,450 posts. Are you beginning to see the power of staying consistent?
I’m not going to quote any statistics, but I would guess that very few people actually make it to that 10 year mark. I would guess that very few people even make it to that five year mark. You would set yourself apart in a huge way if you did.
After five to 10 years of effort, if my project has not gained any momentum and I have not reached my goal of creating an additional income (I have a hard time believing I wouldn’t see any results); I can safely jettison that project and move on.
The bottom line here is that in the time you would go to University to get your degree (give or take), you could accomplish a worthy goal. There is no goal too lofty to achieve, if you can break it down into bite-size chunks.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.