In this Back to Basics installment of DAWCast: Music Entrepreneurship, David Andrew Wiebe covers the subject of copywriting.
Do musicians really need to know about copywriting? Can they use it to their advantage? Should they become more aware of how copy is used to attract attention to content, products, and services? Find out in this episode of the podcast.
Copywriting is the practice of writing copy or text for advertising or marketing purposes. However, copy can be used for ends other than just sales. You can use it to influence a decision, give a reason to take action, get someone to sign up for your newsletter, and so on.
Arguably, the point of any text is to get the reader to take some kind of action. When there is no forethought put into the words you use on your website or social profile, it becomes far less effective than it could potentially be.
Copywriting is a bit of an art-form, and it would take considerable time to master. However, even if we don’t become expert copywriters, we can all become better communicators by simplifying our message and making engagement the purpose of our copy.
Here are four ways we can all become better copywriters:
- Go onto Amazon Best Sellers and look at the books section to discover the titles of the most popular books.
- Look at the most attention-grabbing tweets in your Twitter stream and study them.
- Look at the popular blogs that are out there – like Lifehack – and analyze the headlines they are using.
- Find examples of great copy, and then write it out word-for-word in your own handwriting.
- David mentions Back to Basics: Advertising
- MUSIC: Beau Hall, “Sugar Rush”
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.