In this Back to Basics episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe discusses guest blogging. Can guest blogging still be an effective marketing tactic? Should musicians be taking advantage of it? Find out in this audio.
Guest blogging can still be an effective strategy even today, if done the right way.
By contributing value-adding content to other blogs or websites within your niche, you have the opportunity to:
- Get in front of new audiences.
- Get backlinks to your website, which can help with search rankings.
- Establish yourself as a known expert in your industry or niche.
- Add value to other blog owners and online communities.
- Build your personal or business credibility.
- Network with new people.
- Find new opportunities.
Despite these benefits, musicians with busy schedules or long marketing checklists may find it difficult to add guest blogging to their online strategy. Moreover, musicians that do not have a website, or those that do not feel comfortable writing may want to consider other avenues of promotion.
However, for some musicians, guest blogging could be a worthy addition to their ongoing marketing activities. It largely depends on one’s personal bandwidth and skill level as a writer. Other intangibles like “fit” may also come into play. Guest blogging may or may not be right for your band’s brand or esthetic.
Musicians that are already actively blogging may be more inclined, and more suited to looking at guest blogging as a promotion tactic.
- MUSIC: Beau Hall, “Sugar Rush”
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.