In this Back to Basics podcast episode, David Andrew Wiebe explores the importance of your website.
Find out why every musician should set up their own home on the web.
The Importance of Your Website
Most marketers and businesses know the importance of having their own website. However, it appears that many musicians missed the class on online marketing 101. Instead of claiming ownership of their own dot-com domain name, they rent space on a site like Facebook or ReverbNation and call it home.
While it is a good idea to set up social media profiles and promote your content on popular social networks, it doesn’t make sense to drive traffic to someone else’s real estate. You shouldn’t turn away people at your storefront and tell them to go across the street.
If you want to build your mailing list, sell more product, develop awareness around your various online communities, then you need to set up a central hub that you control. If you can’t configure the design, the look and the feel of your home, and you can’t place subscription forms and call to actions where you want to, then you’re probably leaving a lot of opportunity on the table.
Additionally, you never know when a social network could change. It could get sold. Policies and rules could be altered. It may even get shut down. What happens to your home then?
At first glance, it may appear that there is a greater risk with investing time and money to set up your website. In the long run, there is a greater risk with not developing your online presence around your website.
- MUSIC: Beau Hall, “Sugar Rush”
- MUSIC: “Ecstatic”, David Andrew Wiebe © 2009
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.