Back to Basics: Keyword ResearchIn this Back to Basics installment of DAWCast: Music Entrepreneurship, I take a look at keyword research.

It might seem like a bit of an obscure topic for musicians, and admittedly it is, but since I made reference to it earlier in the Back to Basics series, it makes sense to cover it in a little more detail.

Moreover, I think it’s good for musicians to know more about online marketing, and keyword research is definitely a relevant topic.

In this episode, you will discover:

  • Why marketers research keywords.
  • Why musicians should develop a basic understanding of keyword research.
  • Why you need to find the right combination of words for your online ads.
  • How keyword research relates to blogging.
  • How blogging practices have changed over time.
  • How keywords are used in blog post headlines.
  • Why keyword research often sparks new content ideas.
  • What long-tail keywords are and how they can help your content strategy.

Links and resources mentioned in this episode:


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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.