In this Back to Basics installment of DAWCast: Music Entrepreneurship, I take a look at keyword research.
It might seem like a bit of an obscure topic for musicians, and admittedly it is, but since I made reference to it earlier in the Back to Basics series, it makes sense to cover it in a little more detail.
Moreover, I think it’s good for musicians to know more about online marketing, and keyword research is definitely a relevant topic.
In this episode, you will discover:
- Why marketers research keywords.
- Why musicians should develop a basic understanding of keyword research.
- Why you need to find the right combination of words for your online ads.
- How keyword research relates to blogging.
- How blogging practices have changed over time.
- How keywords are used in blog post headlines.
- Why keyword research often sparks new content ideas.
- What long-tail keywords are and how they can help your content strategy.
Links and resources mentioned in this episode:
- Back to Basics: Advertising
- Back to Basics: Search Engine Optimization
- How to Set Up Your Music Career Like a Business
- Back to Basics: Blogging
- Google AdWords: Keyword Planner
- MUSIC: Beau Hall, “Sugar Rush”
Thank you for tuning in!
Thank you for joining me for another episode of DAWCast: Music Entrepreneurship. If you have any comments, questions, suggestions, or requests, don’t hesitate to leave them in the comments section below.
We would really appreciate it if you would share this episode on your social networks. Feel free to use the social media buttons provided on this page.
Also, if you leave an honest review in iTunes, it would really help us get the word out about this show. We’ll be sure to read them too, and we might even share your thoughts in an upcoming episode.
To receive automatic updates, make sure to subscribe to the podcast using one of the following links:
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.