Back to Basics: Marketing

Marketing is a critical element in building awareness for your music. However, it is often misunderstood. Many musicians do it, but few do it well.

In this Back to Basics series audio, you will learn how to start with a core message and extend out from there.


It’s important to differentiate marketing from music distribution, as the two sometimes get jumbled and confused. Music distribution is primarily about making your music available in a variety of different stores an outlets. Marketing is about calling attention to your music and getting it heard.

Marketing encompasses a lot of different things, from online strategy (i.e. blogging, podcasting, social media, etc.), to print (i.e. posters, business cards, pamphlets, etc.), to traditional media (i.e. radio, newspapers, TV, etc.). These mediums can be leveraged in a variety of different ways to spread your message.

However, you have to start with a message to be effective. In other words, you need a marketing plan. Most bands would do well to start by identifying their story. Every artist and band has one, but very few actually know what makes them interesting and unique.

When talking about products, the feature set is not the most important thing in the eyes of the consumer. Details do not resonate with people’s hearts, because people are emotional creatures at core. However, if you know your purpose, your reason for existence, your why, your marketing will connect with more people.



Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.