Back to Basics: MerchandiseIn this Back to Basics installment of DAWCast: Music Entrepreneurship, I cover the topic of merchandise.

Merchandise and physical products help bands to make more money at shows. While music sales and compensation for performances are always nice to have, it’s important for artists and bands to be thinking about diversifying and adding new sources of income.

Another benefit of merchandise is that when people wear your merch, they automatically become walking billboards for you. This can be instrumental in developing your career.

In this episode, you will discover:

  • How live performance and touring can lead to more merch sales.
  • Why musicians should be diversified in their income streams.
  • How you can turn your fans and followers into walking billboards.
  • How connecting with your fans before and after shows can lead to more merch sales.
  • Why you should have someone running your merch booth while you’re performing.
  • Why you need to make your merch table obvious.
  • How to collect emails at your merch table.
  • How to incentivize your fans to subscribe to your email list.

Links and resources mentioned in this episode:


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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.