In this Back to Basics podcast episode, David Andrew Wiebe discusses how distribution works and why marketing is such a crucial component that is often missing in the equation.
Music distribution is sometimes confused for marketing. While there may have been a time when merely getting your music “out there” could lead to significant exposure and sales, in this content heavy world, you can’t count on things unfolding that way.
There are some rare examples of people like Jason Reeves who sent his CD to CD Baby and caught the attention of a producer or an A&R rep. However, cases like these should be considered the exception and not the rule. Opportunities will come your way if you stay steady and consistent, but you have to be committed to your craft.
It’s important to think about how you are going to reach out to your fans, and if you don’t have a fan base, how you’re going to create one. Without fans, you don’t really have a music career. Fans make it possible to sustain your art.
Music distribution is necessary. You need to get your music out to as many different stores and platforms as possible. While there may be a great number of options available in North America, people in other countries don’t necessarily have as many outlets to choose from. You never know when a song could hit it big in a different part of the world.
- MUSIC: Beau Hall, “Sugar Rush”
- MUSIC: “Ecstatic”, David Andrew Wiebe © 2009
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.