Back to Basics: Press KitsEvery musician will likely need a press kit at one point or another. In this Back to Basics episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe discusses the importance of press kits and how to put one together for your act.

Press Kits

Here are the elements that should be a part of every press kit, whether physical or digital:

  • Photos: make sure to get some professional quality photos for your press kit. Digital versions of the photos should be at least 300dpi (print quality).
  • Demos: include two or three of your best tracks, period. Not your best demos, but the best recorded material you have.
  • Video: capture your band’s best live moments at nice looking venues that are well attended. Showcase the most exciting footage.
  • Bio: your bio should be short and concise at about two-to-three paragraphs. The best bio is a cut and paste bio, one that you wouldn’t be embarrassed to run in a popular publication. You can also include a few relevant press quotes and clippings, but don’t get too excited.
  • Contact info: include links to your website and social profiles, email address, phone number, address, and backline requirements (if applicable).

It may be worth having both physical and digital versions of your press kit, as the media you create won’t be that much different for each format. You will need to use discs and actual photos for you physical media, however.

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.

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