Back to Basics: Press ReleasesIn this Back to Basics episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe discusses press releases and how they can be used to market one’s music.

Though press releases should not be used to promote each and every event in your music career, whenever significant moments occur, it provides the perfect opportunity for a press release.

Press Releases

Press ReleasesMore often than not, for your press releases to be effective, you need to find an angle for your news items. If there isn’t a compelling story behind your releases, they will go mostly unnoticed by the media.

Online marketing does present its challenges. There are a lot of activities to manage, and there’s only so much time in a day!

You could put a lot of sweat equity into blog posts, search engine optimization, social media, and other effort-based activities without seeing the kind of results you hope for.

While press releases aren’t magical by any means, they can help you cut through a lot of noise and rank for key terms that you deem important.

Press release distribution can be done for free, but generally you get what you pay for. Paid distribution is more likely to get your news items noticed by larger media outlets.

The ideal times to send out a press release are when you:

  • Have an album coming out
  • Are going on tour
  • Are initiating a crowdfunding campaign
  • Win an award

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.

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