Back to Basics: RadioIs radio still a relevant medium for music marketing? Are there opportunities for independent artists to get played on the radio?

In this Back to Basics episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe discusses the merits of radio and how to initiate a radio campaign.

Radio

Independent artist radio campaignRadio is still a great way to get your music heard. Moreover, it can quickly lead to widespread exposure.

Unfortunately, there aren’t many opportunities for independent artists to be played on commercial radio, except on specialty programs.

On the upside, all other types of radio (including College or community radio) do provide artists with a chance to be heard. There are also opportunities for artists to be played on podcasts and internet radio.

Artists looking to get on the radio should initiate an organized radio campaign. Here are the steps involved in this process:

  1. Create a list of the radio stations you intend to send your music to
  2. Prepare your CDs; remove the shrink wrap
  3. Decide on the number of CDs you’re going to send out; 200 – 500 CDs is common
  4. Prepare your envelopes; make sure to address them to a person (i.e. the programmer)
  5. Create your one-sheet, which should include a photo, your bio, your contact information, your latest release, and a track list (make sure to highlight or bold the tracks you want to prioritize)
  6. Send out your packages
  7. Follow up with the stations you sent your CD to

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Listeners:

Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.

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