Back to Basics: Search Engine OptimizationWhat is search engine optimization? How is it relevant to musicians and their online marketing?

In this podcast episode, David Andrew Wiebe covers the bare minimum musicians should be aware of in the world of SEO.

Search Engine Optimization

Search Engine Optimization (or SEO) is the practice of configuring your website pages to rank higher in search results. Sometimes it is referred to as inbound marketing or even keyword marketing.

Because of its technical nature, it can be a confusing topic for musicians. However, even experts in the field have a hard time keeping up with the latest industry trends. Therefore, you don’t have to know everything there is to know about SEO. What you need to know is that you can increase your online presence by using applicable strategies.

Once you determine a keyword focus for each of your pages, you can then “optimize” them to include that keyword in the titles, the headlines, and the content of your pages. On a most basic level, that is what SEO is about.

Here are a few important keyword focuses for musicians:

  1. Your geographical location: build a local presence by using the name of your city, state and country on your pages.
  2. Your musical style or genre: refer to your influences, artists or bands that you like, or artists and bands that you sound like.
  3. Your band name: make sure to use your band name often on your website. Create pages that talk about your history as an artist or band.

When it comes right down to it, SEO as a musician is about blogging. Blog posts are keyword rich, and search engines like frequently updated websites.



Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.