Back to Basics: Social MediaWhat is the purpose of social media? How should musicians be using it?

In this Back to Basics episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe explains the importance of social media in building one’s online presence.

Social Media

Is social media a sales engine? It’s dubious. And yet, many musicians still treat it like it is.

Check us out! Buy our album! Buy our merch! Come to our show on Saturday! Buy a ticket! Vote for our song!

Most people would not communicate with people in this manner in real life; especially with their fans or followers. There would be no reason to hang around someone who went around shouting like that. At least not for long.

If you really want to build an online community, you need to adopt a different mindset. Your focus should be on socializing and building relationships instead of trying to get something from your audience every time you post a new status update. You should be serving them; not the other way around.

People want to know who you are, and why you do what you do. If you have a compelling story, they are more likely to take interest in what you do.

However, if you do not add value to people in any way, you are not giving them a reason to follow you. Learn to be uniquely you, because people will be drawn to that.

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.

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