Is it hard to believe that musicians don’t actually fail because of their music?
Most musicians that have extensive training in their craft do not lack creative ability or talent, despite how self-critical or perfectionist they may tend to be. However, they may have untapped potential in the areas of business and marketing.
Ask any skilled musician. Once you’ve achieved a certain level as a vocalist or instrumentalist, it gets harder and harder to take things to the next level. In other words, your proficiency only grows marginally after a certain point.
This does not mean that you shouldn’t continue to improve as a singer or instrumentalist. What it means is that you have other untapped skills that have plenty of headroom for improvement. If you could improve your business sense by two or three points on a 10-point scale, you could achieve greater things in your career.
Does that sound unrealistic? Take a look at the following graph.
If you would rank your talent, creative ability or skill level at a nine, and your business sense at a three, your untapped potential is over 70% of the entire graph!
Even if you managed to inch closer to a perfect 10 in your creative ability or talent (arguably, there is no upper limit), you can only increase your territory by a smaller percentage of the graph.
Therefore, the better way to reach your full potential is to increase your business sense, your entrepreneurial skills, your leadership ability.
If business is naturally a weakness of yours, you can’t expect it to one day become your strength. However, you can probably still increase it by two to three points. So if you’re a five, you could become a seven or an eight. If you’re a three, you could become a five or a six.
Every time you become a better businessperson by a single point, you claim another 10% of your personal potential!
If you can better your people skills, you can make more connections that will aid you in your progress. After all, it isn’t about what you know, it’s about who you know.
If you got better at managing your finances, you could fund more projects, go to more conferences, and open up more opportunities.
If you had clearly defined goals, you’d be able to break them down into smaller steps that would take you on a path towards achievement.
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.