#089: Matthew Moran Interview - How to Determine the True Value of OpportunitiesI recently had the chance to chat with Matthew Moran, author, songwriter, and entrepreneur. You can check out his website here.

And we did cover quite a bit of ground, but I felt one of the key lessons from this interview was what Matthew shared about determining which opportunities are worth pursuing.

Although we as musicians do need to make sure we’re getting compensated fairly whenever we perform, we also need to make sure we’re seeing things from the perspective of venue owners too.

This also applies to marketing. There are some cases where exposure is a legitimate value-add, and we have to be willing to evaluate opportunities as they come, instead of giving a knee-jerk reaction to them the moment we hear words like “exposure”.

Matthew also makes a great point about negotiating your own deals. Existing relationships can often be leveraged to create new opportunities. But in every instance, it all comes back to figuring out whether or not it’s worth your time and effort.

In this episode, you will discover:

  • Why Matthew believes anyone that wants to do something with their art must be entrepreneurial.
  • Why Matthew believes entrepreneurs are people who know their strengths and weaknesses, and know when to enlist the help of others.
  • Why Matthew struggled with depression for two to three years, and how it impacted his earning capacity.
  • What Matthew has discovered about the first five hours of your day.
  • How Matthew’s writing career grew, and how that led to speaking opportunities and a book deal.
  • How Matthew spontaneously wrote an IT jobseeker’s song before a presentation.
  • Why Matthew believes it’s important to learn from the merchandising and marketing efforts of the big artists.
  • Why Matthew films many of his speaking and music engagements.
  • How Matthew’s first book came about.
  • How Matthew fell into IT when he thought he was going to be a writer.
  • Why Matthew believes you need to create critical mass before you start making money as a musician.

Links and resources mentioned in this episode:

Thank you for tuning in!

Thank you for joining me for another episode of DAWCast: Music Entrepreneurship. If you have any comments, questions, suggestions, or requests, don’t hesitate to leave them in the comments section below.

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.