Are you afraid to be who you truly are in front of others?
Do you find that people aren’t responding to the image and person you’re projecting out into the world?
If you want to create a true connection with your fans, your loved ones, and the world, you’re shortchanging yourself if you aren’t willing to show who you really are.
We have a tendency to try to protect ourselves, because we think we wouldn’t be accepted by others if we were real with them.
But, as Jesse Cannon shares in this interview, people today are craving authenticity. It doesn’t matter if you aren’t as smart, talented, experienced, skinny, or as popular as you think you should be. What matters is being yourself.
It isn’t always easy to get to the core of who you really are, but when you do, you’ll produce your best work.
In this episode, you will discover:
- Why Jesse believes distribution is no longer an advantage in the age we’re in.
- What happened to a music industry startup I invested in.
- What the music business looked like in the pre-Google era.
- How Jesse believes music industry authors, bloggers, consultants and marketers can build trust with musicians.
- What Jesse learned about what makes people want to buy music.
- Why Jesse believes musicians are afraid to show who they really are – and why that’s to their detriment.
- How you can approach building a fan base in a more authentic and personal way.
- What Jesse’s new book is going to be about.
- Why great music alone isn’t enough to break through in the music industry.
- Why Jesse feels the doom and gloom in the music industry gets worse every day.
Links and resources mentioned in this episode:
- Jesse Cannon NYC Producer
- The Complete Music Entrepreneur
- Get More Fans: The DIY Guide to the New Music Business (affiliate link)
- The New Music Industry: Adapting, Growing, and Thriving in The Information Age
- James Altucher
- Pharma’s Bad Boy Exec Paid $2 Million for Wu-Tang Clan’s New Record
- The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (affiliate link)
- Getting Things Done: The Art of Stress-Free Productivity by David Allen (affiliate link)
- James Moore
- Kreative Kontrol
- The Tim Ferriss Show
- Tomorrow with Joshua Topolsky
- Anxious and Angry Podcast
- Bridge The Atlantic
- Getting Things Done
- No Effects with Jesse Cohen
- How To Start A Startup
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries & Jack Trout (affiliate link)
- Futurehit.DNA by Jay Frank (affiliate link)
- Hack Your Hit: Free And Cheap Marketing Tips for Musicians by Jay Frank (affiliate link)
- Mastery by Robert Greene (affiliate link)
- #036: Todd Henry Interview – Accidental Creative
- The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry (affiliate link – here’s my review)
- Louder than Words: Harness the Power of Your Authentic Voice by Todd Henry (affiliate link)
- Die Empty: Unleash Your Best Work Every Day by Todd Henry (affiliate link)
- Off The Record
- Cannon Found Soundation Recording Studios
Thank you for tuning in!
Thank you for joining me for another episode of DAWCast: Music Entrepreneurship. If you have any comments, questions, suggestions, or requests, don’t hesitate to leave them in the comments section below.
We would really appreciate it if you would share this episode on your social networks. Feel free to use the social media buttons provided on this page.
Also, if you leave an honest review in iTunes, it would really help us get the word out about this show. We’ll be sure to read them too, and we might even share your thoughts in an upcoming episode.
To receive automatic updates, make sure to subscribe to the podcast using one of the following links:
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.