#090: Jesse Cannon Interview - Being Yourself & Building An Authentic Connection with Your FansAre you afraid to be who you truly are in front of others?

Do you find that people aren’t responding to the image and person you’re projecting out into the world?

If you want to create a true connection with your fans, your loved ones, and the world, you’re shortchanging yourself if you aren’t willing to show who you really are.

We have a tendency to try to protect ourselves, because we think we wouldn’t be accepted by others if we were real with them.

But, as Jesse Cannon shares in this interview, people today are craving authenticity. It doesn’t matter if you aren’t as smart, talented, experienced, skinny, or as popular as you think you should be. What matters is being yourself.

It isn’t always easy to get to the core of who you really are, but when you do, you’ll produce your best work.

In this episode, you will discover:

  • Why Jesse believes distribution is no longer an advantage in the age we’re in.
  • What happened to a music industry startup I invested in.
  • What the music business looked like in the pre-Google era.
  • How Jesse believes music industry authors, bloggers, consultants and marketers can build trust with musicians.
  • What Jesse learned about what makes people want to buy music.
  • Why Jesse believes musicians are afraid to show who they really are – and why that’s to their detriment.
  • How you can approach building a fan base in a more authentic and personal way.
  • What Jesse’s new book is going to be about.
  • Why great music alone isn’t enough to break through in the music industry.
  • Why Jesse feels the doom and gloom in the music industry gets worse every day.

Links and resources mentioned in this episode:

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.