In this episode of DAWCast: Music Entrepreneurship, David Andrew Wiebe discusses how he sees podcast distribution changing in times to come.
The Future of Podcasting
Many expert marketers believe that there has never been a better time to be podcasting. While that may be true, there are still certain barriers to entry.
Some variables, like the cost of gear, will likely remain in place. However, with new distribution models, I believe it may be possible to eliminate some beginner hurdles.
If there were more web-based platforms for podcasts, content creators could potentially reach larger audiences. Not that there is anything wrong with iTunes, or the ability to reach their user base, but if podcasting was more widely accepted as a medium, it could be less intimidating for aspiring podcasters to get started.
Moreover, with the right distribution model, there would be opportunities for more people to reach a bigger audience with their content.
For example, a social media site that is focused exclusively on podcasting could be a worthwhile project. A site that allowed the user base to comment, ‘like’, and even share directly from the platform would be a huge improvement on the current forms of content delivery, which either relies on snagging a featured position on iTunes, organic traffic or a larger community base.
In my experience, organic traffic is not a particularly good source of traffic. Therefore, there should be more ways for content creators to get their content out there and get a better sense of how people are responding to their show.
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Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.