Social Media Marketing for Musicians: Going Beyond Facebook and TwitterAs a musician, if the only social media sites you are using for your online marketing campaigns are Facebook and Twitter, you might be missing out on some serious opportunities. David Andrew Wiebe discusses other popular social platforms that can supplement your music marketing efforts.

Social Media Marketing for Musicians

If you’re an active musician, chances are good that you’ve already realized how powerful Facebook and Twitter can be in your online marketing efforts.

However, it doesn’t necessarily need to stop there. In fact, in some cases, focusing on these two sites could be limiting your opportunities. It might even be holding you back.

Though Facebook and Twitter are both great platforms, they are also crowded. Many people already utilize them to market their businesses, products, services, music, and personal projects. In short, it can be challenging to cut through the noise.

Even if not for that, sites like Google+, LinkedIn and Pinterest could draw the interest of new followers. While it can be difficult to juggle and maintain your profile on each social network, if you have the time, the knowledge, the resources and the energy to do it, then you could be shortchanging yourself.

If, on the other hand, you need more focus, then it’s not necessary to indulge. However, you should still take some time to consider where to put your energies. You might be able to build a following faster on Google+ than you could on Facebook, depending on your interests and the style of music you play.

Don’t be too quick to limit yourself. Explore the options, then narrow it down.


Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.