The “20 Things” ConclusionSo it has been quite the journey through Andrew Dubber’s The 20 Things You Music Know About Music Online. The e-book was written in 2007, so naturally some of the concepts may feel a little dated or more likely common knowledge (though I can only assume it has been updated periodically, seeing how relevant it still is). However, before I get too deep into my own thoughts, I’d like to share my perspective on Dubber’s conclusion at the end of the book.

Dubber asserts that the music industry has not changed. Rather, it’s in the process of change. Some things are now obsolete. Some aspects of the industry have been revived. Much of it still has to shake out. As it pertains to some of the things discussed in Thing 20:

  • Partronage is actually making somewhat of a comeback with online micropatronage.
  • Attendance at live gigs has actually gone up.
  • Demand for online music education and sheet music is actually going up.
  • CDs no longer represent the primary method of music consumption.

Although these may look like scary times, there is no better time to be innovative and bold. In other words, those who can leverage the current musical environment will thrive.

Dubber concludes that the shift taking place is not merely a format shift like when people started buying CDs instead of tapes. The shift we’re experiencing is better likened to the shift from sheet music to recorded music. Only it’s much more drastic.

The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.

Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.

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