HypeI’ve decided to take another look at The 20 Things You Must Know About Music Online, so I thought I would share with you any ideas or insights that come to me in the process.

The first thing we’re going to take a look at, of course, is Thing 1: Don’t Believe the Hype.

This can be a bit of a confusing subject to understand, but here are the key points I get from it:

  1. Not everything you read about music online is without its bias, and is sometimes completely untrue. Most ‘news’ items hail from press releases, which are written by people in a PR department, which means that someone stands to gain from it. Many “major discoveries” from MySpace (yes, I know, MySpace is mostly irrelevant now), already had some kind of financing, major label backing, or publicity before their “overnight success story” was ever published.
  2. People are just looking for a good story. That’s why the aforementioned is so important. If you can make it look like/sound like someone succeeded as result of some form of media outlet (like a blog, podcast, webstream, etc.), an overnight explosion in fan base, or some other act of God, it makes for a “better story” in the eyes of the media and the reader. Keep in mind that some of these artists couldn’t have done what they did without serious financial backing.
  3. Technology does not determine one’s future in the industry. It makes for a nice story, but the ongoing addition of online tools for musicians doesn’t generally create the type of success often depicted by the aforementioned PR departments. The tools are good and are not evil. However, they don’t necessarily hold the answer for future achievements in the industry.
  4. Don’t believe everything you read. Don’t count on a miraculous MySpace, Facebook or ReverbNation success story for you or your band. Don’t let it stop you from promoting yourself or making use of online tools, either. Most stories about astronomical success and total and utter ruin are extreme at best, so learn to ignore them.

The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.

Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.