Here are some key points I get from Thing 10: Professionalism from The 20 Things You Must Know About Music Online:
- Carry business cards no matter what your role in your band or business is
- Think about the impressions you are giving on your website; it is easy enough to convey a big budget image, so give the impression of the type of success you wish to have
- Get a good domain for your business or band; preferably short, uncomplicated spelling, no numbers, no unspeakable URLs, and no subdomains
- Take some time to think about the colors on your website; make use of online tools to find colors that work well together, and also help project the image you are trying to convey
- This is mostly a non-issue now, but MySpace is not your website; better yet, Facebook, ReverbNation, and Twitter are not your website so don’t use them as such
- Spelling and grammar matters; if you’re cutting corners in your written communication, you may prove to be unreliable in other ways
- Use high quality photography; cell phone and cheap digital cameras don’t count
- Find a web developer who knows what they’re doing; it has to go beyond coding, and extend to things like search engine optimization, usability, and accessibility
- Your website is not merely a brochure or online pamphlet; your website IS your business
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.