Here are some key points I get from Thing 12: Distributed Identity from The 20 Things You Must Know About Music Online:
At this point, allow me to reiterate something: you can’t just slap a website on the Internet and expect people to find it. As the old saying goes, “You’ve got to get yourself out there.” Far and wide, preferably.
How do you do it? Well, in the real world, you can start by showing up to events, networking opportunities, meet-ups, and conventions. However, we are talking about the online world. Here’s what to do for your web presence:
- Create an email signature for yourself. You can get as creative as you want, but make sure that you include your web address. When you think about the fact that you are probably sending more emails than you are making phone calls, it makes sense to take advantage of this medium. Emails also tend to get sent out to communities and a wider array of people compared to two-way phone conversations. However, don’t spam people. Ever.
- Comment on other people’s blogs (preferably relevant ones). Most of the time, you can include your web address, which will serve as a link back to your website. People will click on that link if they think you have something interesting to say. Again, you should be making a point of writing something relevant and interesting. Don’t spam. Additionally, you can take advantage of “Trackbacks” by linking to other people’s blogs. This will create a back link to your site.
- Start posting in a relevant forum. Again, the previous rule applies: don’t spam, and make sure to produce relevant and interesting posts. This will make people want to check out your profile where you will have meticulously back linked to your site.
- Create social media identities and profiles. There is a bit of a time commitment with any tool you choose, so don’t get too carried away signing up for every tool. Make sure to note the intended use of these tools: socialize, and network.
- One final advanced tip – begin to establish several sites for your business, company, organization, or band. If you are a record label, promotion company and a studio, consider creating a site for each branch, and have a ‘home page’ where people can find each of your aforementioned sites. Make sure to have each of the sites linked up with each other too.
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.