RSSHere are some key points I get from Thing 15: RSS from The 20 Things You Must Know About Music Online:

RSS feeds are quite frankly amazing. It took me a long time to understand why, but now I know. Suppose there’s a list of websites you tend to check daily (a lot of people do). You visit each of them, one after another, checking to see if there’s anything new. Suppose you could do this in a more time efficient manner. Suppose you could check for the latest updates, all from one convenient location. Suppose you could know if there were any updates at first sight. That is the power of RSS.

Suppose it was possible to collect other streams and have a dynamically updated feed on your blog, and highlight the latest articles from a list of your favorite sites.

Suppose it was possible to create a stream with all of your audio segments, and when people subscribe to your feed, they would automatically get the latest segments (aka podcasting).

Suppose you could monetize such a feed, bring your content to new people, or establish yourself as an expert or opinion leader in your field (you can!).

If I haven’t piqued your curiosity, that’s because you already know the power of RSS, which stands for Rich Site Summary. It’s kind of been a big thing in the last few years.

Perhaps the word ‘subscription’ has turned you off. Well, the truth of the matter is that subscribing to a feed is absolutely free, much like podcasts. But you knew that already…

All you need to do to get started as a user is use a tool or a service called a Feed Reader or RSS Aggregator. Once you are subscribed to a particular feed, the Reader will automatically check for new updates for you. You will never have to go searching for new content again. You will get a notification in your Reader when new content is available.

Dubber recommends the following Readers: Google Reader (discontinued), Sage, and Bloglines. There are a variety of others available if you go digging for them.

Once you understand the power of RSS, you begin to realize its true potential. However, the only way to do this – I’ve found – is to get your feet wet. Find an Aggregator you like, and get started!

The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.

Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.