Frequency is everythingHere are some key points I get from Thing 18: Frequency is everything from The 20 Things You Must Know About Music Online:

It’s not enough to drive traffic to your website. It’s about making returning visitors out of your audience. Arguably, it is more important to have regularly updated content than it is to have a spiffy looking site (although that can help). We’ve already touched on the importance of RSS and getting people to subscribe to your content. Here are some tips for keeping your website up to date:

  1. Make use of a Content Management System or CMS. Remove any friction between you and updating your site. If it’s hard to do, you’re less likely to do it consistently. Content Management Systems allow you to easily make changes to your site. Use Joomla, WordPress, or Movable Type (that’s what I use).
  2. Take some time to think about what you’re going to say before you say it. Jot down some interesting topics that come to mind about your field of expertise. Keeping these ideas on hand is going to save you a lot of time later in trying to think up interesting subjects.
  3. Take advantage of other content publishers out there. Leverage what they have created to talk about your subject of interest (make sure to credit them). Add a few of your own comments and thoughts on the subject.
  4. Talk about current news items. Connect the dots from the news item you mention to the subject you want to talk about.
  5. Leverage everything you do and capture it (a photo, a video, a scanned item). Then post it along with a paragraph or two of your thoughts. Keep frequent with your updates. People are going to notice if there is always stuff happening on your site, and will keep them engaged. As result, you look more professional and in-demand.

The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.

Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.

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