Here are some key points I get from Thing 19: Make it viral from The 20 Things You Must Know About Music Online:
Dubber states that, quite simply, the road to online success is paved with effective marketing. This task has become easier with the involvement of the internet. Digital media allows for things to spread fast if your marketing is done well.
The laws of marketing are the same online as they are anywhere else. It’s about having a good story. Take some time to think about what is interesting about you, your business, or your band. How are you different? What is special about what you do? Are you unusual in any way?
Dubber puts forth that good marketing is not a secret (although there are secrets to good marketing), that it’s a matter of connecting the dots between the right messages sent to the right people using the right channels at the right time.
Things like blog posts, e-books, podcasts, and video can all be leveraged for effective online marketing.
Remember what was said in an earlier blog post; a website in itself is not a promotional strategy. You need a marketing strategy for your website.
The thing that you want to be putting out there is what makes you different. It has to be compelling enough that people will tell and re-tell others about your story. Make it something that people want to send to other people.
Dubber’s own example is his e-book (which I have been paraphrasing), which can be printed up, modified, and shared with others. The catch? Dubber has to be cited as the author, and you have to include a link back to New Music Strategies. That’s it.
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.