Today we’re taking a look at Thing 2: Hear / Like / Buy from The 20 Things You Must Know About Music Online.
This point is pretty straightforward, but here’s what I get from this Thing. Basically, people won’t buy music unless they hear it. And they won’t like it unless they hear it. And they have to hear it to like it. There are few things in the multimedia world that work the same way. People will (and often do) take chances on things like video games or movies. Music doesn’t work the same way. You hear something on the radio or YouTube, and you go back and listen to it repeatedly (because you like it), and then money enters the transaction. When I think about the times I’ve purchased music, this has pretty much proven to be true. Find a way to get your music into people’s ears, as often as possible, and you will see an increase in sales.
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.