Today we’re taking a look at Thing 3: Opinion Leaders Rule from The 20 Things You Must Know About Music Online.
Essentially what this means is that there are people who sway your opinion of certain music because of their notoriety. This could be a television personality, a celebrity, or a record label executive.
What has changed in recent history is that there are certain bloggers or magazines that have subscription numbers in the tens of thousands, thus making them taste-makers in their own right.
Rather than the traditional shotgun approach of sending your music everywhere, it can be much more effective to find bloggers who are talking about music that is similar to what you do. Even better, become an authority in that field of music yourself!
Besides the Hear / Like / Buy approach, the best way to get your music noticed is the recommendations of experts, authorities, and taste-makers in the industry.
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.