Here are some key points I get from Thing 7: Connect from The 20 Things You Must Know About Music Online:
A website is not a promotional strategy – creating something and throwing it up on the Internet is like throwing a book on a shelf and expecting people to notice it. Connection is the missing ingredient to generating traffic and repeating business. According to Dubber, there are 3 ways a website should connect:
- Connect to a network of interlinked websites; having outgoing links is just as important as all the incoming links (the more the better). This helps people to figure out how you fit in the bigger picture.
- Make sure your website is easily navigable. You need to make it easy on your visitors so they can find all the important stuff with ease. Don’t forget to keep your website updated, encouraging repeat visits.
- Connect with other media like TV, radio, flyers, posters, print, and others. Everything should cross-promote everything else you’re doing. Having a good story (portraying conflict and resolution) is a significant part of connecting with other media. Present your story in such a way that it can be adapted to various forms of media.
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.