Here are some key points I get from Thing 8: Cross-promote from The 20 Things You Must Know About Music Online:
Cross-promotion is essentially the intersection between your website and everything else you do. Dubber talks about cross-promotion in a couple of different ways:
- Passive cross-promotion: you mention your website if you’re on stage and off stage, your website address is on your flyers, posters, business cards, CDs and other merchandise, etc.
- Active cross-promotion: take a photo of the audience while on stage, and post it to your website the next day (Derek Sivers suggests this too). Take it a step further by making it a contest. Create a ringtone while on stage. Give away promo cards with free MP3s. Collect people’s emails.
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.