Here are some key points I get from Thing 9: Fewer Clicks from The 20 Things You Must Know About Music Online:
This is a very simple concept that many ignore; fewer clicks means an easily navigable website. People shouldn’t have to dig layers deep just to find what they are looking for. If you want people to see something, you shouldn’t keep it hidden away. If it’s not important, why is it on the main page? Dump it, or at the very least put it in the sidebar.
Let’s take a moment to define important things, in case there’s any confusion. A news feed or blog feed would be important. Products like books, CDs, or digital downloads would be important. Maybe tour dates, podcast episodes, or a forum would be important too. What do you want people to see/buy? Put an emphasis on those things.
Finally, make it easy for people to buy your product(s). Paypal is a universally accepted form of online payment. As much notoriety as it has gathered, let’s face it; it works fast, and it works with ease. If people don’t want to enter their credit card information online, chances are they weren’t going to buy anyway. Get over it.
The 20 Things You Must Know About Music Online was written by Andrew Dubber, and all credit goes to him. I do not claim any ownership over the book, nor am I quoting any information verbatim. If you would like to download your free copy, please follow this link, and don’t forget to visit New Music Strategies as well.
Author: David Andrew Wiebe
David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.