Why a Marketing Mindset is the Wrong MindsetDavid Andrew Wiebe discusses why the word marketing tends to put musicians in the wrong mindset as they seek to establish themselves in the music industry.

Marketing Mindset

How do you approach marketing? How does it make you feel?

The reality is that marketing can sound like an intimidating word. It is a necessary part of a musician’s working life, but it does not need to be compartmentalized.

In other words, marketing is often seen as a means to an end; something that happens apart from one’s “real” creative activity. However, it should be seen as a smaller part of the bigger whole.

Marketing can be fun. It can be an extension of your music and your personality. It can come naturally.

Notwithstanding, building connections and relationships is more important. Adding value to the world is more important. When musicians begin to view marketing in this manner, they will start to align themselves with a more congruent mindset.

After all, you won’t do what doesn’t feel right to you. If it feels right and it feels good, you will do more of it. If it feels wrong, you will try to avoid it.

Marketing shouldn’t be avoided. However, seeing it in a new light might help you to get to the point where it becomes like second nature.

If you’ve had some trouble wrapping your head around promotional activities and your end goals, shifting your perspective could prove worthwhile.

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Author: David Andrew Wiebe

David Andrew Wiebe has built an extensive career in songwriting, live performance, recording, session playing, production work, investing, and music instruction. In addition to helping musicians unlock their full potential, he also continues to maintain a touring schedule with multiple bands.